Definition of Marketing and Nutritional Supplements Assignment

Definition of Marketing and Nutritional Supplements - Assignment Example As a management process, it believe that it must incorporate the 4ps where the organization initiate a new product, sets the price, ensure that it is in the right place to a certain channel of distribution, and familiarization is enhanced through the right promotional techniques. Therefore, I can generalize and argue from a philosophical perspective that the entire process of marketing is social process in nature for it involves taking action to meet clients’ needs and realize organizational goals of increased sales through an exchange of products and customer’s value. To discuss marketing from my point of view, I will consider GNLD, a nutritional supplement company in the U.S. Nutritional supplements have increased tremendously due to the increased importance of essential vitamins and minerals that lack in people’s body. These important are not available in the normal diets. However, the increase in the Nutritional Supplements selling companies has increased havoc since medical practitioners have noted with concern that some of these companies are money making since their productions are not regulated increasing controversy surrounding the products. However, GNLD is an example of such a company, which for over 50 years has ensured good health to millions of people. Its purpose is ideally to empower individuals with essential knowledge and through their scientifically proven products realize long life health. The history of this company is unique. The founder, Jerry Brassfield, introduced this company at a very young age when he realized that quality supplements played a profound impact in restoration of people health. This was after his life was sa ved by his mother who healed his long allergy and asthma through addition of nutritional products in his food. Since the introduction of the company, it has achieved national and international success hence through the founder; the company

Post Traumatic Stress Disorder Research Paper Example | Topics and Well Written Essays - 1500 words

Post Traumatic Stress Disorder - Research Paper Example Another population that is showing emerging increase in PTSD is fire-fighters. More and more cases of major depressive disorder (MDD), generalized anxiety disorder (GAD) and posttraumatic stress disorder (PTSD) are coming to light, making it important for understanding of the conditions and therefore development of effective treatments. Feczer and Bjorklund (2009) define PTSD as â€Å" an anxiety disorder characterized by a triad of symptoms following exposure or trauma, including persistent re-experiencing of the traumatic stressors through flashbacks, nightmares, and/or intrusive thoughts, avoidance of stimuli associated with the trauma along with the numbing or general unresponsiveness; and persistent symptoms of increased arousal† (p.278). PTSD is classified as an anxiety disorder since although anxiety has many of the symptoms and signs of fear, it also lingers long after the event and the threat associated with it have passed. This is perhaps the most unique characteristic of PTSD. Vieweg et al (2006) follow the development of the definition. In 1980 the third edition of the Diagnostic and Statistical Manual of Mental Disorders first described PTSD as an anxiety disorder. In a later revision in 1987 the diagnostic criteria were revised to emphasize the avoidance phenomenon and in the 1994 edition traum a was redefined. The definition of trauma is important to the understanding of how it is applied to PTSD. Grant et al (2008) define a trauma as â€Å"an event involving actual or threatened loss of life or personal integrity such that one experiences extreme fear, helplessness or horror† (p.662). The American Psychiatric Association expands the explanation of the traumatic event saying that it must involve actual or threatened death or serious injury of a threat to one’s physical being. Witnessing the actual death or threat to another’s